·2 min read·1

BHLDN: the Story of a Bridal Design Powerhouse

The BHLDN (pronounced “beholden”) bride is effortlessly beautiful, youthful, a bit of a bohemian, and full of confident spirits. For a while, she was a subtle trend-maker, lingering just beneath the surface of well-known names in the bridal industry. Now, she’s become a leader in trends and inspiration for brides – and their day of ensembles – throughout the wedding world.

The bridal design powerhouse is headquartered in Philadelphia, Pennsylvania, and owned by Urban Outfitters — and a sister to the beloved, Anthropologie. But, how did it become the booming retailer that it is? Since Valentine’s Day 2011, BHLDN has been providing incredible bouts of whimsy in the form of wedding gowns, reception looks, veils, lingerie, jewelry, shoes, bridesmaids’ and mother-of-the-bride & groom dresses, ideas for wedding guests and flower girls too.

Within the BHLDN brand, you may run across some designer names that have already made a mark within the wedding world including Jenny Yoo, Adrianna Papell, and, most recently, they’ve launched an exclusive collection with the beloved Hayley Paige. Because of their appeal to the unique, collection of inspired names, and budget-friendly price tags, this Anthropologie sister has been named one of the best spots to shop for a wedding dress by Brides magazine and one to have the best wedding day accessories by Glamour. They were also the 2016 and 2017 WeddingWire Couple’s Choice award winner.

The unique part of becoming a BHLDN bride and having the brand sewn throughout your wedding is the personalized curations. In fact, the proclamation is that they “cater to the bride in search of unusually beautiful things.” And that’s exactly what they do. Within BHLDN, a bride may find the most gorgeous, innovative designs from up-and-coming designers and accessories with the highest quality craftsmanship.

Recently, BHLDN hosted a bridal gown giveaway to 100 brides amidst the COVID-19 crisis. This giveaway was open to brides serving in some of the most important roles of 2020 including healthcare providers, first responders, local business owners, and those caring for children. They even began launching virtual appointments and online stylist’s chats for those needed help making decisions throughout all of the chaos.